The One Content Format That Replaced Our Entire Content Strategy
Most businesses treat social media like a brainstorm that never ends. Every week the team sits down and asks the same question. What should we post? They come up with…
The One Content Format That Replaced Our Entire Content Strategy
You Don’t Need a Social Media Strategy. You Need One Good Idea
Most businesses think they need a social media strategy. They sit down and map out Instagram, TikTok, YouTube, LinkedIn, a newsletter, maybe a podcast. They plan content pillars, post schedules,…
Why Playing the Long Game Wins in the Short-Form World
Most businesses want attention. Few know what to do with it once they’ve got it. That’s the problem I’ve been obsessed with solving. And it’s why my approach to marketing…
Does Marketing Feel Like a Guessing Game? There’s a Better Way
Medium-sized businesses in New Zealand often find themselves stuck in a tricky spot. You’re too big to wing it with ad-hoc marketing, but not quite big enough to justify a…
The Biggest Mistakes Small Businesses Make with Social Media and How to Fix Them
Most small businesses treat social media like a vending machine: you put in content, and out pops a customer. But that’s not how it works. Social media is more like…
GCo Fuels Modernises Operations with Innovate Now
The Problem GCo Fuels, a fuel reseller servicing SMEs and large Corporates, was growing but its back-end systems weren’t keeping up. The company managed data from three different suppliers but…
I hire every 9 days.
1 hire every 9 days. That’s the target. That number is stupid. It doesn’t really make sense in my head. How are we going to pay for all these people?…
Lessons Learnt from 100k
Stan’s Note: We hit 100,000 Followers on TikTok in 110 days And this is how we did it. It wasn’t by luck. It wasn’t a fluke. It wasn’t paid. It…
Last one to leave please DON’T turn out the lights!
I’ve been living in New Zealand now for 21 years & yet I am still surprised how businesses start to close down in the week leading up to Christmas &…