Stop Focusing on Spend – Start Thinking About What’s in it for You
Every dollar you spend should be seen as an investment with the potential to bring real value to your business. It’s not about how much you’re spending; it’s about what you’re getting for it. Spending $1,000 might seem daunting, but if it returns $10,000 in sales, suddenly it looks like a great deal, doesn’t it? That’s the power of ROI.
What is ROI, and Why Should You Care?
ROI is a simple but powerful metric that tells you how much you’re getting back for every pound you invest. It shifts the conversation from “How much did we spend?” to “How much did we gain?”
Here’s a straightforward example:
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If you spend $1,000 on a marketing campaign and it generates $5,000 in new business, your ROI is 400%. That’s a strong return, right?
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But what if you only focus on the $1,000 you spent and don’t measure what it’s bringing back to you? You might end up cutting marketing or other strategic investments, thinking you’re saving money when you’re actually losing potential growth opportunities.
The Problem with Focusing on Spend Alone
Businesses that focus only on spend tend to fall into a scarcity mindset. You become too cautious, trimming the wrong costs and ultimately holding back your growth. It’s like trying to win a tennis match by constantly playing defence – you’ll never hit that game-winning shot if you don’t take a few calculated risks.
People often question the cost of using an EOS Implementer, so I thought I would share some real-life case studies to show what the ROI can look like.
To engage with me as an EOS Implementer, working directly with your Leadership Team &/or the Family is around $50,000 per year.
Yes, I know I am not cheap, but you must consider it an investment. What that covers is the support you & your Leadership team have throughout the whole process.
And if you look at the 2 results below, I think you’ll agree it’s a good ROI.
Case Study 1: Family Business – $25M Turnover
Background:
A family-owned building business with a turnover of $25M was facing challenges with managing growth, aligning the family members within the business, and developing a clear vision for the future. The owners wanted to scale without compromising the family’s legacy and improve profitability, which had been stagnant over recent years.
Solution:
In 2023, they decided to implement the Proven EOS Process for 12 months. This helped them:
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Gain clarity on their long-term vision & create a unified leadership team
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Establish consistent processes and accountability across the business
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Address unresolved family dynamics that were affecting decision-making
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Set clear financial goals & develop more effective cash flow management practices
Results:
Revenue increase: 18%
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New Revenue: $29.5M (from $25M)
Net Profit increase: 28%
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Previous Net Profit: $2.25M (approx. 9% of revenue)
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New Net Profit: $2.28M
The business experienced strong growth in both revenue and profitability. The family members became more aligned, making decisions in the best interest of both the business and the family legacy.
Case Study 2: Privately Owned Professional Services Business – $1.4M Turnover
Background:
A privately owned professional services firm with a $1.4M turnover struggled with profitability and efficiency. The founder, who was deeply involved in all aspects of the business, found it difficult to grow beyond a certain point due to a lack of structured processes and delegation.
Solution:
After following the EOS Process for 12 months, they:
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Improved leadership structure and delegated more responsibilities
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Streamlined processes, reducing inefficiencies across the service delivery
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Implemented a clear accountability system to improve team performance
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Focused on a more refined target market, reducing time spent on unprofitable clients
Results:
Revenue increase: 33%
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New Revenue: $1.86M (from $1.4M)
Net Profit increase: 45%
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Previous Net Profit: $112K (approx. 8% of revenue)
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New Net Profit: $162K
The business experienced substantial improvements in both revenue and profitability, allowing the founder to step back from day-to-day operations and focus on strategic growth and personal balance.
Both businesses were able to scale effectively through discipline, structure, and improved accountability, all thanks to the implementation of the EOS Process.
At a cost of $50,000 for each of them, the ROI was 5,660% & 224% respectively. Not too shabby!
And remember that the continued focus in the business should continue to deliver these returns, even after you have finished working with your EOS Implementer & EOS, which becomes just the way you do business.
And this focus on ROI is the same for your marketing & advertising.
A ‘cheap’ advert of a few hundred dollars that doesn’t deliver leads for you, is a complete waste of money.
You might as well just call me up & let’s go out for a fabulous lunch – I guarantee that you’ll get more value out of that than the cheap advert.
But the investment in a strategic alliance partnership that costs you tens of thousands of dollars yearly is better ROI than the cheap advert when you realise it’s brought in >$80,000 of new clients into the business.
Or an ‘expensive’ advertising campaign that delivers >100% ROI is actually not expensive at all.
I think you get the idea…
EOS is a game changer for private owners & family businesses…. And there are many different ways to implement it.
If working with an Implementer is not right for you, then consider other options too – We have group self-implementer sessions, working with peers who are self-implementing, as well as workshops that can get you started yourself, from as little as $49 – Just reply to this email, tell me you are keen & I’ll send you some options.
And feel free to use the ROI calculator in the find of the week, to work out what ROI you might want.
