I’ll be honest – I hate missing targets. Whether it’s in business, fitness, or even getting out the door on time, it grates on me. Not because I expect perfection, but because I know how easy it is to let “near enough” become the norm.
It starts small – you let yourself off the hook once, then again. Before you know it, it’s a pattern. Suddenly “close enough” feels acceptable, & the bar keeps dropping without you even noticing.
That’s why I get fired up about targets. They aren’t just numbers on a page – they’re promises.
Promises to yourself, to your team, & to the future you’re building. When you miss them, it’s not just a blip. It’s a signal.
