The way that we develop Scorecards is to think about what numbers or measurables we want to achieve & that will help us understand if we are on track as well as identify when we have an issue & they’re things that can be measured & reviewed weekly in our Level 10 Meeting.
They should be a mixture of leading & lagging indicators – i.e., the results of the work that we have done along with the leading activities that will deliver these results.
The easiest example that I can use is the sales measurables.
The revenue/sales created each week is a lagging indicator. Measuring the activities that lead to sales are leading indicators – i.e., coffee meetings had, proposals delivered, etc.
Scorecards should exist at the leadership team level to give the LT the finger on the pulse of the business & then in each of the departments & teams.
What are 3 common pitfalls?
1. Not knowing what to measure
Many businesses find it all too difficult to come up with things that they can measure & so dismiss it into the too-hard basket.
The best thing you can do as a team is just start measuring something.
Start by making a list of what you’d like to measure & then just start measuring what you can.
You’ll very quickly start to understand what Scorecard measurables are key to making business decisions & working out how you can get that data each week.
2. Measuring data that you don’t use to make decisions
The purpose of a scorecard is to review weekly how things are going & catch things before it’s too late… Both issues & opportunities.
We need to look at what’s working & do more of it & resolve what’s not working quickly.
We also need to use the data each week to hold people accountable.
So, if you’re looking at data each week & not using it to make decisions or ignoring that you’re off-track each week, then it’s time to review the Scorecard and/or have the tough conversations.
Are you measuring the right things? Are they leading to the right outcomes? Do you have a data issue or a people issue?
3. Setting the bar too high
It might be, especially as the Visionary, that you have lofty goals for the sales team or customer service team, but remember that a Scorecard is designed to keep people focused each week towards the 90-day plan.
If you set the bar too high immediately, the run of ‘red’ or ‘off-track’ data will likely discourage the team. They might feel it’s impossible ever to achieve them.
So, why not agree on what is possible & allow the team to get some ‘greens’ or ‘on track’ before raising the bar.
It’s perfectly okay to change the target as you achieve it & use the psychology of winning & moving up each week. I like to encourage the team to agree when it should be moved up – is it after 2 greens or 3 greens? Motivate & Inspire is a better way to get the team on board with achieving.
Finally, remember that you can & should review the Scorecard every 90 days:
- Are the measurables reflective of what is going on in the business & what you want to achieve?
- Are you using it to keep the team on track?
- Are you recognising where there are issues that need to be solved?