Personas 101
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Personas 101 – A Quick Guide to developing marketing personas Most marketing experts will tell you that in order to be able to optimize your inbound channels for your target…
Blogs
The ultimate F-word: Why failure can be good
Written by Amy Hamilton-Chadick for Westpac Red News. Read the original article here. Failure: For business owners, it’s the ultimate F-word. We don’t like to say it, or think about…
MKR – Help Support Josh & Aaron – One of our Icehouse Business Coaching clients
I am really rather privileged to work with some Kiwi celebrities…. Through my work with Kiwi owned businesses at The Icehouse. One of these is Aaron, one half of the MKR Josh…
A Day at The Races with Harold & The Life Education Trust
Our Principal | Business Coach, Debra, is a long time Trustee of The Life Education Trust. Each year they hold a large fundraising event at The Ellerslie Races, fondly know…
What your prices say about your business – Business Coach perspective
I love this article that was written by one of my fellow Icehouse business coaches. It was published in Idealog in May 2014: http://www.idealog.co.nz/blog/2014/05/what-your-prices-say-about-your-business What do your prices say…
UPDATED – Pricing for start-ups
I was recently contacted, through The Icehouse where I work as an Executive in Residence & Business Coach, to answer some questions for www.stuff.co.nz on pricing for start-ups. Here are…
Making business planning fun – is it possible?
It can be overwhelming to put pen to paper and come up with a workable, detailed and water-tight business plan. You know it’s important because without a plan you have…
Gigabit Town Judging
Last week I was I was asked to judge the videos for the Gigabit town competition on behalf of The Icehouse. (Where I’s a Business Coach & Executive in Residence) What is…
Wanted? Debra Chantry stars in the latest Icehouse campaign
Our Principal | Business Coach, Debra Chantry is also a Business Coach and Executive in Residence at The Icehouse. They invited her to be part of their latest campaign, looking…